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Brand Identity Standards

Brand Identity Standards


 

Editorial Style


Consistency in written and spoken communications is essential building and maintaining trust with our internal and external constituents. As with our brand voice and tone, how we tell our story is as important as the story itself.

 

Our editorial style is based upon the Associated Press Stylebook and the style and usage guidelines for the University of Colorado System, with the following refinements:​​

Referring to the university, one of the campuses, or a school or college

The following naming conventions for the university and its campuses should be used in all written and spoken communications, both internally and externally.

 

To refer to the consolidated university, both campuses:

 

Full name/first use: the University of Colorado Denver │ Anschutz Medical Campus.

 

Subsequent use: the university OR CU Denver|Anschutz. No spaces are needed on either side of the straight slash or pipe.

 

If you are preparing a grant application or other legally binding document, regardless of campus affiliation, use University of Colorado Denver on first use.

 

Do not use: UC Denver, UCD, CUD

 

To refer to the Anschutz Medical Campus:

 

Full name/first use: the University of Colorado Anschutz Medical Campus

 

Subsequent use:

 
  • CU Anschutz Medical Campus
  • CU Anschutz (only when available space is an issue)
  • Anschutz Medical Campus (use without a CU identifier only when comparing or contrasting with the Denver Campus)
School/college/unit first use: University of Colorado School of _________
 
School/college/unit short name or subsequent use: CU School of ____________
 
Do not use: AMC, Anschutz Medical Center, CU Medical Center, Fitzsimmons, Health Sciences Center, HSC
 

 
 
To refer to the Denver Campus:

Full name/first use: the University of Colorado Denver

Subsequent use:
  • CU Denver
  • Denver Campus (use without a CU identifier only when comparing or contrasting with the Anschutz Medical Campus)
School/college/unit first use: University of Colorado Denver School of _________

School/college/unit short name or subsequent use: CU Denver School of ______________

Do not use: UC Denver, UCD, CUD, Downtown Campus, Downtown Denver Campus, DC, DDC
 
 
Academic degrees
Do not include periods when abbreviating academic degrees: BA, BFA, MBA, PhD, MD, etc.

 
Use an apostrophe in bachelor’s degree, master’s, etc., but there is no apostrophe in bachelor of arts, bachelor of science or master of science.
 

Capitalize the degree when using the full formal name of the degree, but not when referring to a generic degree.
  • Example: They all had master’s degrees in engineering. The university now offers a Bachelor of Arts in Accounting.

Academic titles
Capitalize and spell out formal titles such as president, provost, vice president, chancellor, dean and chairman when they precede a name. Lowercase elsewhere. Place longer titles after the name.
 
  • Example: President Bruce Benson spoke on the issue. Brian Gerber, executive director of the Buechner Institute for Governance, said he agrees.

Board of Regents
Board of Regents is capitalized. On second reference, “regents” is lower case.

 
Regent is capitalized before the full name of a regent.
 
  •  Example: Regent Michael Carrigan
 
When using a regent’s full title, place the district after the name, separated by commas.
 
  •  Example: Regent Sue Sharkey, Fourth Congressional District, voted in favor of the measure.
 
 
Commonly Used Acronyms and Abbreviations
For internal use. If used externally, for second and subsequent references after indicating the acronym in parenthesis immediately following the first reference.
 
  • Example: The University of Colorado School of Medicine (SOM) has increased the diversity of its student enrollment. The most recent SOM graduating class was 30 percent students of color.

 

​Acronym ​Name
AAHC Association of Academic Health Centers
AHEC Auraria Higher Education Center OR Area Health Education Center
AVC Associate Vice Chancellor
BIG Buechner Institute for Governance
BUS Business School
CAM College of Arts and Media
CAP College of Architecture and Planning
CHC Children’s Hospital Colorado
CON College of Nursing
CLAS College of Liberal Arts and Sciences
ENG College of Engineering and Applied Science
JPMCC J.P. Morgan Center for Commodities
ITS Information Technology Services
LSC Lawrence Street Center, 1380 Lawrence Street
OAA Office of Academic Affairs
SEHD School of Education and Human Development
SDM School of Dental Medicine
SOM School of Medicine
SOP Skaggs School of Pharmacy and Pharmaceutical Sciences
SPA School of Public Affairs
​UHC University of Colorado Hospital
UCCS University of Colorado at Colorado Springs
UHL University Honors and Leadership Program
UPI University Physicians, Inc.
VCAF Vice Chancellor for Administration and Finance
VCASA
Vice Chancellor for Academic and Student Affairs
 
 
Commonly Used Words
 
advisor (not adviser)
 
campuswide (no hyphen)
 
fundraising (no hyphen or space)
 
health care (two words, unless part of a proper noun)
 
semester hours (not credit hours)
 
universitywide (no hyphen)
 
 
Course Titles
Use initial caps, no quotation marks or italics.

School and College Names

 

 
​Full Name/First Use Short Name/Subsequent Use
​Acronym (limited to internal use)
​College of Architecture and Planning
​Architecture ​CAP
​College of Arts & Media ​Arts & Media ​CAM
​Business School ​Business ​BUS
​School of Dental Medicine
​Dental ​SDM
School of Education & Human Development Education EDU
College of Engineering and Applied Science Engineering ENGR
Graduate School Grad School GRAD
College of Liberal Arts and Sciences Liberal Arts CLAS
School of Medicine Medicine SOM
College of Nursing Nursing CON
Skaggs School of Pharmacy and Pharmaceutical Sciences Pharmacy OR Skaggs SOP
School of Public Affairs Public Affairs SPA
Colorado School of Public Health Public Health SPH
 

 

Web and Internet References
email (not hyphenated)
 
e-commerce, e-book, e-newsletter (all compound e-words, other than email, are hyphenated)
 
Internet (capitalized)
 
website, webcam, webcast, webmaster (single word, lowercase, no space or hyphen)
 
the Web (capitalized, short for the World Wide Web)
 
 
 

 

 

 
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