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Brand Identity Standards

Brand Identity Standards


 

Contextual Identity

Expanding the university identity beyond its core elements


Contextual identity refers to the ways in which we express ourselves that work to separate our identity from our competitors and promote a level of distinction and relevance to our brand.

We use the term contextual because - unlike our static core identity elements - contextual identity elements have the ability to adapt and change to specific strategies, audiences and media.

The following pages describe our most common contextual identity elements in more detail:

 

Photography

Thoughtful and strategic use of photography and imagery plays an integral role in promoting our identity.

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Contextual Color

Expanding our color palette to provide an opportunity for greater visual impact and reinforcement.

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Editorial Style

Ensuring that what we say, and how we say it, are composed in a thoughtful, understandable manner.

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