Full Name/First Use:
- University of Colorado Denver Lynx
- Milo the Lynx
Short Name/Subsequent Use:
- CU Denver Lynx
- the Lynx
When referring to our university mascot, use a capital “L.”
- Example: This weekend, the Lynx will make an appearance at the hockey game.
When referring to the wild animal, use a lowercase “l.”
- Example: Distinctive for its long ear tufts, the lynx is found in subalpine forests of North America.
When referring to the mascot, use a lowercase “m.”
- Example: Students come to Spirit Thursdays to hang out with the Lynx mascot.
Name: Canada lynx
Genus Name: Lynx canadensis
Weight: 20-30 pounds
Length: Three feet
Habitat: North American dense subalpine forest
The Canada lynx or “lynx” is not only found in Canada but in various mountainous regions of North America. The lynx disappeared from Colorado in about 1973 and was reintroduced to the state in 1999, according to Colorado Parks & Wildlife.
The CU Denver mascot is visually expressed in two ways: the mascot himself (the performer), and the character illustration. Use of both is subject to prior approval by the university brand manager, as well as the offices of Student Life and University Communications.
Mascot visual elements have limited application, and MAY NOT be used for:
- Academic group identification (e.g., university, campus, schools, departments, offices, units or programs)
- Administrative unit identification
- University business cards or letterhead (with the exception of official Club Sports)
- Email signatures
The following usage types MAY incorporate mascot visuals (upon receiving prior approval from the university brand manager and the offices of Student Life and University Communications):
- Marketing and promotion of school spirit-focused events (new student orientation, move-in day, homecoming, block party, Spring Fling/Fall Fest, senior sendoff, etc.)
- Signage, sculptures and other public display elements (permanent installations require appproval from the Chancellor and CU Design Review Board)
- Select admissions and recruitment-focused communications
- Official student clubs and organizations
Custom-designed mascot visuals—including alternate logos, wordmarks or other graphic treatments—are not permitted.
For more information on the CU Denver mascot's identity—or to request usage of the mascot name or visual elements—contact firstname.lastname@example.org.
Use of the CU Denver mascot is reserved for marketing, activities and events that promote school spirit. It should never be used as a substitute for the university's academic identity or logo.
Use of CU Denver mascot names
All names associated with our mascot—including Milo the Lynx, the Lynx and the CU Denver Lynx—are reserved for select spirit-focused promotions and elements. Use of the mascot names to identify with academic or administrative departments, units, offices or programs must receive prior approval from the university brand manager, as well as the offices of Student Life and University Communications. In the case of permanent naming and signage—the Chancellor and/or the CU Design Review Board must also provide approval.
Use of CU Denver mascot visuals
Please see "Visual expression," above
All CU mascots, athletic and spirit marks should only be used in accordance with their parent organizations' guidelines and/or trademark limitations, and may not be used by other campus or university groups or affiliates without prior written consent from the campus brand manager or identity standards boards specific to the mark(s) being requested.
For more information on other CU mascots, athletic and spirit marks: