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Brand Identity Standards

Brand Identity Standards


Who We Are


Bran​​d Position

The University of Colorado Denver | Anschutz Medical Campus is a dynamic university: comprehensive in scope, entrepreneurial in spirit, and innovative at heart. We believe in forward movement – the promise of opportunity, the power of creativity, the impact of discovery. From the heart of downtown Denver to our state-of-the-art campus in Aurora, Colo., we are uniquely positioned to impact the region, the nation and the world.

Our tradition is in the untraditional: Our students contribute to and thrive in a diverse cultural, professional and experiential setting; our faculty and researchers elevate the definitions of collaboration, inquiry and care; our alumni and supporters engage with us in fulfilling the shared vision of a better world.

​​Key Attributes and Personality


We dedicate ourselves to maintaining a culture of discovery, groundbreaking research and unique degree programs to address tomorrow’s challenges today.


We support multiple interdisciplinary schools and degree programs, valuable internal and external partnerships and a commitment to real-world learning and discovery.


We are a melting pot of ethnic, geographic, socio-economic and academic diversity and home to students, faculty and researchers from over 85 countries.


We are a proud member of and contributor to the success and achievement​ of the University of Colorado System and a leading driver of economic impact for the state.

For more information about our brand position, attributes and personality, contact us at For assistance in implementing the university brand into your messaging, initiative or operations, contact Marketing and Community Engagement.

University of Colorado Denver

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