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Brand Identity Standards

Brand Identity Standards


 

Who We Are


nametag

Bran​​d Position

The University of Colorado Denver | Anschutz Medical Campus is a dynamic university: comprehensive in scope, entrepreneurial in spirit, and innovative at heart. We believe in forward movement – the promise of opportunity, the power of creativity, the impact of discovery. From the heart of downtown Denver to our state-of-the-art campus in Aurora, Colo., we are uniquely positioned to impact the region, the nation and the world.

Our tradition is in the untraditional: Our students contribute to and thrive in a diverse cultural, professional and experiential setting; our faculty and researchers elevate the definitions of collaboration, inquiry and care; our alumni and supporters engage with us in fulfilling the shared vision of a better world.


​​Key Attributes and Personality

Innovative​

We dedicate ourselves to maintaining a culture of discovery, groundbreaking research and unique degree programs to address tomorrow’s challenges today.

Collaborative​

We support multiple interdisciplinary schools and degree programs, valuable internal and external partnerships and a commitment to real-world learning and discovery.

Diverse​

We are a melting pot of ethnic, geographic, socio-economic and academic diversity and home to students, faculty and researchers from over 85 countries.

Respected

We are a proud member of and contributor to the success and achievement​ of the University of Colorado System and a leading driver of economic impact for the state.


For more information about our brand position, attributes and personality, contact us at brand@ucdenver.edu. For assistance in implementing the university brand into your messaging, initiative or operations, contact Marketing and Community Engagement.

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University of Colorado Denver

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