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Brand Identity Standards

Brand Identity Standards


Mission, Vision and Priorities


The University of Colorado Denver is a diverse teaching and learning community that creates, discovers and applies knowledge to improve the health and well-being of Colorado and the world.


By 2020, the University of Colorado Denver will be a leading public university with a global reputation for excellence in learning, research and creativity, community engagement and clinical care.​

Strategic Priorities

  • Maximize the opportunities of our consolidated university to achieve our vision
  • Deliver an outstanding and innovative educational experience
  • Conduct outstanding research and creative work for the public good
  • Enhance our university's world-class health care programs to achieve recognition as one of the best academic health centers in the nation
  • Enhance diversity university-wide and foster a culture of inclusion
  • Grow strong, mutually beneficial partnerships that engage our local, national, and global communities
  • Secure the resources to achieve our vision while being responsible stewards

Read more about our strategic plan and priorities.

University of Colorado Denver

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