Skip to main content
Sign In

Brand Identity Standards

Brand Identity Standards


What Sets Us Apart

​Unique location

  • Spanning two equally distinct and vibrant urban campuses, we offer over 110 degree programs in 13 schools and colleges, cutting-edge research facilities, more than 90 centers and institutes – and contribute to the health and wellness of over one million patients annually.
  • We are located in one of the nation’s most vibrant and healthiest communities, and just an hour away from the state’s over $3 billion ski and outdoors industry

Culture of innovation r​​esponsiveness and relevance

  • We attract motivated, creative minds to discover, share and grow in an environment that promotes accelerated thinking, philosophies and practices.
  • We are pioneering the concepts of inter-professional education (IPE), online/hybrid learning and possess a track record of rapid development for unique degree programs and specialties focused on solving tomorrow’s challenges today

Commitment to focus, collaboration and engagement

  • We prepare today’s graduates for tomorrow’s challenges through world-class research and discovery, real-world faculty, experiential partnerships, ground-breaking inter-professional health care training and collaborative degree programs.
  • We encourage and promote engagement through our low student-to-teacher ratio (15:1) and average class size (27).

A deep sense of heritage and pride

  • We are part of the state’s largest public university system, and one of the largest contributors to the Colorado economy.
  • We provide a quality and prestigious education via multiple top-ranked schools, degree programs and specialties.
  • We have received over $419 million in sponsored research awards (FY 2010-11) – the largest in the state.​

For more information about our brand position, attributes and personality, contact us at For assistance in implementing the university brand into your messaging, initiative or operations, contact Marketing and Community Engagement.

University of Colorado Denver

© The Regents of the University of Colorado, a body corporate. All rights reserved.

All trademarks are registered property of the University. Used by permission only.