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CU Anschutz branding


The CU Anschutz Medical Campus brand is not defined by its logo, tagline, colors, websites or design direction.

Our brand is defined by our reputation and how we are perceived. It’s the sum of each person’s individual experiences and impressions—what they think, feel, and respond to—when they interact with us. It speaks to the level of satisfaction and emotional connection we provide to our stakeholders. And it is strengthened—or weakened—by everything our audience sees, hears and believes.

Branding is the intentional process of shaping that perception, based on our shared vision, innate qualities and long-term goals.


The value of a strong brand

Our brand is the most valuable intangible asset we own. The CU Anschutz brand:

  • Communicates clearly who we are and what we stand for
  • Is credible and relevant, reflecting our current reality and our aspirational goals
  • Resonates with our audiences on an emotional level, and motivates them to take action
  • Builds long-term engagement and loyalty

Our brand has tremendous influence, locally, nationally and globally. By actively strengthening and shepherding our brand, we positively shape the way people think and feel about us, ultimately impacting:

  • Student recruitment and enrollment
  • Faculty recruitment
  • Alumni engagement
  • Fundraising and philanthropy
  • Word of mouth and social engagement
  • Partnerships
  • Stakeholder pride
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Full name / first reference:

University of Colorado Anschutz Medical Campus


Short name / secondary reference:

CU Anschutz Medical Campus; CU Anschutz


Used on its own, Anschutz Medical Campus describes the greater physical location that includes CU Anschutz, University of Colorado Hospital, Children's Hospital Colorado and the Veterans Affairs Medical Center.


Unacceptable use

AMC, CU AMC, Fitzsimons, Health Sciences Center, any use of "Denver,", any use of commas, hyphens or "at" before Anschutz


School and college names

  • School of Dental Medicine
  • Graduate School
  • School of Medicine
  • College of Nursing
  • Skaggs School of Pharmacy and Pharmaceutical Sciences
  • Colorado School of Public Health

Unit names

Whenever possible, the terms "Office of" and "Department of" should be excluded from unit names. For example:

  • Educational Support and A/V Services
  • Grants and Contracts
  • Environmental Health and Safety
  • Research Development and Education
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The CU Anschutz logo is our primary visual identifier, and the cornerstone​ of our identity system.​

CU Denver logo


Alternate configurations

To accommodate a wide range of applications and uses, four alternate configurations of our logo are available. Custom configurations or​ alterations of any kind are not permitted.


CU Denver logo variations


Unit logos

In select cases, CU Anschutz schools, colleges and units may require further differentiation from the primary logo. In these cases, a unit-specific logo may be employed.


CU Anschutz unit logos

Use unit logos sparingly, and only when the need to communicate the unit identity is greater than that of the university. When in doubt, use the CU Anschutz logo.




Custom logos

The development or use of custom-designed logos or graphic symbols for identification are expressly prohibited for all CU academic, administrative, research and clinical units and groups. Requests for exceptions to this may be presented, as outlined in the CU System Brand Identity Standards Guide, to the CU System Brand Identity Standards Board for consideration.

More information can be found in CU Administrative Policy Statement 2025, "University Brand Identity and Trademarks."



Using our logo


clear space and minimum size

A CU Anschutz logo should be part of all campus visual expressions and communications

Our logos were created as single, unified graphics. Do not separate, retype, recolor, replace, reposition, alter, distort or add elements to them.


Logo downloads

Campus, school and unit logos are available for download via the university's digital catalog .​

The official​ colors of CU Anschutz Medical Campus are Black and Gold. They provide a clear visual connection to our brand, personality and heritage, and should be displayed proudly in CU Anschutz communications and expressions.

 

CU Black

Pantone Professional Black C
CMYK 0/0/0/100
RGB 0/0/0
Hex #000000

CU Gold

Pantone 466 C
CMYK 0/10/48/22
RGB 207/184/124​
Hex #CFB87C
Thread/Fabric: Vegas Gold



Our official colors are a mandatory element in all visual communications and expressions.

To maintain brand coherence, it is essential to reproduce our colors accurately. Please reproduce our colors using only the official color values shown above.

Download an Adobe Swatch Exchange file containing our official colors in the Downloads section.

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Our official typeface is Helvetica Neue (pronounced "noy-a" or "new"). It is available in more than 50 type-weights and styles via fonts.com, and is the featured typeface throughout the University of Colorado System.

font sample


The preferred web-alternative to Neue Helvetica is Muli, offered by Google Fonts.​​

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Whenever possible, we use a documentary / editorial approach for our visual storytelling, to engage the viewer, support our brand, and capture the authenticity and uniqueness that is CU Anschutz.

sample image sample image sample image sample image sample image sample image sample image sample image sample image

In general, our still and video imagery should feature:

  • Strong points of focus
  • Narrow depth of field
  • Natural lighing
  • Real-world settings and people
  • Genuine action and spirit
  • Honest, authentic moments

To view and download official CU Anschutz imagery, visit photos.ucdenver.edu.​​​​​​​​​​​​​

University stationery—including business cards, letterhead and envelopes—is available to current university faculty, staff and researchers.

Design

The University of Colorado system utilizes a single design and layout for all stationery and business correspondence. Deviations from the accepted format of any kind—including custom layouts, designs, changes in type size or font, or the addition/replacement of logos and graphic elements—are​ expressly prohibited.

Business cards

​​business card​​​​​​​​

Letterhead

letterhead​​​​​​​​

Envelopes

envelope​​​​​​​​​​

Ordering stationery

Printing Services is the authorized vendor for all CU Anschutz stationery. Use of outside vendors for official stationery is not permitted.

To order stationery, visit ucdenver.edu/printingservices or call (303) 724-6414.​​​​

Electronic letterhead

Users may download an electronic version of our letterhead in Microsoft Word format by clicking here.

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© The Regents of the University of Colorado, a body corporate. All rights reserved.

Accredited by the Higher Learning Commission. All trademarks are registered property of the University. Used by permission only.