Full name / first reference:
University of Colorado Anschutz Medical Campus
Short name / secondary reference:
CU Anschutz Medical Campus; CU Anschutz
Used on its own, Anschutz Medical Campus describes the greater physical location that includes CU Anschutz, University of Colorado Hospital, Children's Hospital Colorado and the Veterans Affairs Medical Center.
AMC, CU AMC, Fitzsimons, Health Sciences Center, any use of "Denver,", any use of commas, hyphens or "at" before Anschutz
School and college names
- School of Dental Medicine
- Graduate School
- School of Medicine
- College of Nursing
- Skaggs School of Pharmacy and Pharmaceutical Sciences
- Colorado School of Public Health
Whenever possible, the terms "Office of" and "Department of" should be excluded from unit names. For example:
- Educational Support and A/V Services
- Grants and Contracts
- Environmental Health and Safety
- Research Development and Education
The CU Anschutz logo is our primary visual identifier, and the cornerstone of our identity system.
To accommodate a wide range of applications and uses, four alternate configurations of our logo are available. Custom configurations or alterations of any kind are not permitted.
In select cases, CU Anschutz schools, colleges and units may require further differentiation from the primary logo. In these cases, a unit-specific logo may be employed.
Use unit logos sparingly, and only when the need to communicate the unit identity is greater than that of the university. When in doubt, use the CU Anschutz logo.
The development or use of custom-designed logos or graphic symbols for identification are expressly prohibited for all CU academic, administrative, research and clinical units and groups. Requests for exceptions to this may be presented, as outlined in the CU System Brand Identity Standards Guide, to the CU System Brand Identity Standards Board for consideration.
More information can be found in CU Administrative Policy Statement 2025, "University Brand Identity and Trademarks."
Using our logo
A CU Anschutz logo should be part of all campus visual expressions and communications
Our logos were created as single, unified graphics. Do not separate, retype, recolor, replace, reposition, alter, distort or add elements to them.
Faculty and staff: official logo artwork is available in the Downloads section.
External users: For external access to logos and other brand elements, email email@example.com
The official colors of CU Anschutz Medical Campus are Black and Gold. They provide a clear visual connection to our brand, personality and heritage, and should be displayed proudly in CU Anschutz communications and expressions.
Pantone Professional Black C
Pantone 466 C
Thread/Fabric: Vegas Gold
Our official colors are a mandatory element in all visual communications and expressions.
To maintain brand coherence, it is essential to reproduce our colors accurately. Please reproduce our colors using only the official color values shown above.
Download an Adobe Swatch Exchange file containing our official colors in the Downloads section.
Our official typeface is Helvetica Neue (pronounced "noy-a" or "new"). It is available in more than 50 type-weights and styles via fonts.com, and is the featured typeface throughout the University of Colorado System.
The preferred web-alternative to Neue Helvetica is Muli, offered by Google Fonts.
University stationery—including business cards, letterhead and envelopes—is available to current university faculty, staff and researchers.
The University of Colorado system utilizes a single design and layout for all stationery and business correspondence. Deviations from the accepted format of any kind—including custom layouts, designs, changes in type size or font, or the addition/replacement of logos and graphic elements—are expressly prohibited.
Printing Services is the authorized vendor for all CU Anschutz stationery. Use of outside vendors for official stationery is not permitted.
To order stationery, visit ucdenver.edu/printingservices or call (303) 724-6414.
Users may download an electronic version of our letterhead in Microsoft Word format by clicking here.