Search keywords enable site collection administrators to create definitions for specific words or phrases. These definitions are displayed when a site user performs a search including the keywords in the search criteria. Keywords enable UC Denver schools, colleges and departments to present important details about specific topics.
Created keywords can be enhanced by associated Best Bet links. Best Bets are references to specific materials that are related to keywords. Best Bet links are listed on the search results page when a search’s criteria include the associated keywords. Best Bets allow us to assign important relevant materials to special possible search phrases making sure important items are prominently displayed.
Keywords are implemented at the site collection level. Please submit a list of keywords and best bets for the content on your site using the form below.
- Keyword—word or term for content a visitor would search for.
- Synonyms—other words that visitors might use for the keyword term. Separate the list of synonyms by semi-colons (;). See Google keyword tool. (https://adwords.google.com/select/KeywordToolExternal)
- Definition—description of the keyword (cannot exceed 500 characters)
By associating at least one best bet for the keyword, the visitor will see the best bet appear in the right-hand of the results page when a search is executed using a synonym. Below is the information needed to create a best bet.
- Best Bet Title—Title for best bet. (Titles and descriptions appear as entered)
- URL—URL for best bet (the page where the information can be located)
- Description—Descriptive text selling the keyword
Rank the priority display order by entering the first best bet is Best Bet 1 and so on. If you need more than three best bets, continue with a second form submittal.
Keyword submittals are reviewed and approved by University Web Services. Depending on the request load, keywords will be added within 48 hours of approval. Once completed, the keywords and best bets appear immediately in search results.