Under the direct charge of Chancellor Wilson as part of the ongoing university consolidation efforts, the University of Colorado Denver has embarked on a large scale Web site redesign project to consolidate the three existing Web sites (cudenver.edu, uchsc.edu, and ucdhsc.edu) into a single Web site (ucdenver.edu) and assist all school, college and administrative units in redesigning their Web site.
- Consolidate and retire all existing centrally supported public facing Web servers into two purpose built environments utilizing state of the art redundant systems infrastructures and technologies. One dedicated to public Web content utilizing a content management system (CMS) to maintain branding and content consistency. The other designed to accommodate centrally supported Web application development not possible in the campus CMS.
- Consult with schools and colleges in redeveloping their Web site by following the Web site redevelopment process defined by University Web Services.
- Consult with key units to redesign line of business Web sites including but not limited to Admissions, Bursar, Registrar, Academic Affairs, University Profiles, etc and make their information reusable for other units.
- Identify common needs for Web-based tools/functionality such as blogs, photo slideshow, etc., write technical requirements for each feature, and develop a scalable solution in-house or by outsourcing to 3rd party vendors.
- Identify opportunities for reusable content that would be managed by the corresponding department but used in throughout the site when appropriate. Examples include tuition rates, admissions instructions, application deadlines, registration instructions, contact information, key marketing messages, university and campus information, etc.
University Web Services and Integrated University Communications are charged with assisting school, college and key administrative units in completing stage 1 and 2 of the Web site redevelopment process. Execution strategy may include a series of intake meetings where similar units are grouped together to maximize efficiencies. Integrated University Communications and University Web Services will be responsible for creating project timelines, milestones and deadlines, conduct intake meetings, stimulate innovative brainstorms, documenting final decisions, and producing deliverables.
- Stage 1: Research Phase
- Creative Brief outlining strategic goals and target audiences
- Stage 2: Strategy Phase
- Information Architecture (Site Map)
- Path Analysis workflow diagram for website’s strategic goals
- Feature/Functionality recommendations
- Stage 3: Development Phase
- Unique pages (Homepage, Prospective Students page, degree pages, etc.)
- Common Pages (Welcome, Section, Detail)
- Sub Identity
- Design Mockups of Sub Identity Elements
- Style Guides for using Sub Identity Elements
University Web Services has created a Web site redesign process based on the Waterfall project management model that university units are expected to follow when redesigning their Web site. The process helps create research-based, results-driven Web sites with quantifiable success metrics. This will provides a foundation that can evolve with tactical adjustments over time instead of rebuilding the entire site every couple of years.