- CU Denver main “Theme”: Produce a visual identity for ucdenver.edu in the form of a “theme” that will be applied to all “top-level” websites. The visual identity must capture the CU Denver brand, appeal to CU Denver’s diverse audiences, and sets the university apart from its peers. To maximize efficiencies, scalability and maintainability the design theme will only include visual elements and not replace existing foundational website elements such as html layouts, base CSS, wireframes, etc. created in the content management system by University Web Services (UWS). The vendor will not need to develop code and can presented the theme in a graphical format such as Photoshop, Fireworks, etc. As described in the deliverable section below, UWS will provide pdf wireframes that represent the available layouts in our CMS that the vendor can use to create the visual identity. UWS designers and developers will construct the fully functioning design theme in our CMS based on the approved graphical format. Although the design theme must meet requirements provided by UWS, they should not constrain creative freedom. In fact, this approach aims to excite, inspire, and encourage creative design that allows CU Denver websites to achieve strategic objectives in an efficient and maintainable environment. The theme approach is best demonstrated by the www.csszengarden.com website.
- Homepage Wireframes: Create a wireframe for ucdenver.edu homepage including an interactive design for a multimedia billboard. The homepage must serve many diverse audiences and competing needs.
- Homepage and secondary page Design Mockups: Create a visually rendered mockup of the approved homepage wireframes utilizing the abovementioned CU Denver main theme. The vendor will present the theme in a graphical format such as Photoshop, Fireworks, etc. UWS designers and developers will construct the fully functioning pages based on the approved graphical format.
- Traditional undergraduate students attending on the downtown campus.
Key message: CU Denver’s downtown campus offers a unique experience in a safe, vibrant urban area. Yet it also has a campus feel, with a student union, commons area, dorms, activities. This is the place for undergrads who have a good idea what they want to accomplish in college and who want to have meaningful work-study experiences. This is a place where diversity is celebrated.
- Transfer/non-traditional undergraduate students attending on the downtown campus.
Key message: CU Denver’s downtown campus offers a serious education resulting in a prestigious degree from the University of Colorado. Here, you can position yourself in areas of study not available anywhere else in the state, including preparation for careers in health care, architecture, arts and media, education, business and engineering. Flexibility in scheduling and online classes makes it easy to fit a CU Denver education into your life. This is a place where diversity is celebrated.
- Graduate students attending on downtown campus.
Key message: CU Denver awards more graduate degrees than any institution in Colorado. The unique makeup of the student body brings together people of wide range of real-world experience. They are taught by professors who are active in their field. Collaborative, cross-disciplinary research opportunities. Solving real-world problems. This is a place where diversity is celebrated.
- Health sciences students attending on Anschutz campus.
Key message: CU Denver health sciences schools are pioneering cross-disciplinary study and practice. Students get clinical experience in the Rocky Mountain Region’s best hospitals. Great environment, great place to raise a family. This is a place where diversity is celebrated.
- CU Denver Faculty and Staff
- Alumni and Friends
- * Detailed Personas for each audience will be delivered once project is awarded to vendor.
- Homepage Wireframes:
- 3 homepage wireframes
- Two rounds of revisions based on feedback from UWS, IUC and feedback from testing and analysis with target audiences.
- Design mockup for homepage Wireframe:
- 3 design mockups for approved homepage wireframe demonstrating mood and overall feel based on personas and market research provided by the UWS or IUC.
- Two rounds of revisions based on feedback from UWS, IUC and feedback from testing and analysis with target audience
- Once a final rendered homepage design has been selected, UWS will provide wireframes for 3-4 secondary templates.
- Homepage multimedia billboard interaction design:
- 3 interactive design mockups for multimedia billboard demonstrating functionality, proposed content, etc. Considerations such as estimated cost to build, accessibility, SEO, maintainability, photography requirements, etc need to be clearly documented for each design.
- Two rounds of revisions based on feedback from UWS, IUC and feedback from testing and analysis with target audience.
- Design mockup for MOSS/CMS Page Templates
- Using the look and feel of approved abovementioned homepage design mockup, Vendor will develop design mockups for existing MOSS/CMS page templates. MOSS page templates can be downloaded on UWS Web Identity Guidelines site. Templates include (but not limited to) homepage, section Page, content pages, and reusable content/page elements.
- Two rounds of revisions based on feedback UWS.
- Once design mockups have been approved, Vendor will provide layered, named, and organized PSD files to UWS to begin production.
- CU Denver Theme Style Guide
- A set of rules and guidelines that ensure the visual integrity of the student theme is upheld when used throughout the site.
- All design elements must adhere to Web Identity Guidelines
- Must use Theme mockup templates located on the Web Identity Guidelines website when creating and presenting designs to ensure design meets template and dimension requirements.
- Elements/features (i.e., homepage interactive billboards, video, photo slideshows, calendars, news/rss/twitter feeds, etc.) presented in a design that require custom development time by the agency, client or UWS needs to be clearly identified. An alternative solution needs to be presented lest the feature cannot be developed.
TBD by client, Integrated University Communications (IUC), UWS and vendor once contract is signed. Once vendor is awarded project a kick-off meeting will be scheduled to discuss project requirements in more detail.
Vendor responsible for creating project timelines, milestones and deadlines, conduct necessary intake meetings, stimulate innovative brainstorming sessions, document final decisions, produce deliverables outlined above, and provide weekly progress reports to IUC or UWS. IUC or UWS will review and approve weekly status updates, provide feedback on deliverables and attend key meetings.
Examples of university homepages serving multiple audiences on a homepage
Examples of university homepage multimedia billboards