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Brand Identity Standards

Brand Identity Standards


 

Identity System


The University of Colorado Denver | Anschutz Medical Campus identity system reflects our personality, heritage and values. It provides clear and consistent visual and aural identification by creating a unified presence for all internal and external communications – which in turn supports and strengthens our brand.

The following pages provide guidelines and information on the correct use of the university identity system, as well as tips and polices for promoting a consistent university vision throughout all internal and external expressions.

For any questions or elements not covered here, pleas​e review the Brand FAQ or contact us at brand@ucdenver.edu.​​​

 

Core Identity

The basis for our identity system includes our name, logo, primary colors and typeface.

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Contextual Identity

Expressing our brand identity through photography, expanded color, voice, tone and editorial style.

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Expression Principles

Information and guidelines for effectively integrating our brand identity into all forms of expression.

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University of Colorado Denver

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